Dating campaigns are online advertising campaigns designed to promote dating apps, websites, or matchmaking services. These campaigns target people looking for relationships, casual dating, or companionship. Advertisers use eye-catching relationship adverts on social media, search engines, and ad networks to attract users.
Popular ad formats include banners, push ads, and native ads. Success depends on using the right audience targeting, engaging creatives, and compelling call-to-actions to encourage sign-ups and interactions on dating platforms.