Understanding ROI benchmarks for car insurance advertising campaigns is essential for advertisers who want to measure success and optimize performance. ROI benchmarks help determine how well ad spend translates into leads, policy sign-ups, and customer lifetime value. From cost-per-click (CPC) and cost-per-lead (CPL) to conversion rates and overall return on investment, these benchmarks provide a clear picture of what’s working and what needs improvement. By comparing your campaign results with industry standards, you can identify gaps, refine targeting, and allocate budgets more effectively to maximize profitability in a highly competitive insurance market.