A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its online marketing goals. It leverages various digital channels, such as social media, SEO, email, and content marketing, to connect with target audiences and drive engagement. The strategy includes setting objectives, identifying key performance indicators (KPIs), and executing campaigns tailored to the brand’s goals. By focusing on data-driven insights, businesses can optimize their online presence and maximize ROI. A well-designed digital marketing strategy is essential for building brand awareness, increasing traffic, and driving conversions in today’s competitive digital landscape.