How Search Behaviour Is Changing in 2025: What Businesses Must Understand to Stay Visible
Search behaviour is evolving faster than ever, driven by AI-powered recommendations, conversational queries, and hyper-personalized search results. Users no longer rely on short keywords—they now search the way they speak, with detailed, natural-language questions. This shift means businesses must create content that answers real user intent rather than focusing only on traditional keyword placement. Zero-click…