Coalition loyalty programs combine multiple brands or businesses under one umbrella, allowing customers to earn and redeem rewards across a wide range of partners. This type of program provides customers with more opportunities to accumulate points or benefits, creating a broader and more appealing rewards system. By partnering with other companies, businesses can offer enhanced perks and attract a larger customer base. Coalition programs increase customer retention by providing more diverse and valuable rewards, leading to increased spending and engagement. Customers are more likely to remain loyal when they see greater value and flexibility in how they can use their rewards.